Mexico's Pueblos Mágicos

Pueblos Mágicos is a program run by Mexico's Ministry of Tourism (SECTUR) that recognizes towns with exceptional cultural, historical, or natural value. Launched in 2001, the designation celebrates places that have preserved their authenticity and offer a distinct Mexican experience to visitors.

There are 177 Pueblos Mágicos distributed across all 32 Mexican states. The program has grown significantly since its launch in 2001 with just one town (Huasca de Ocampo). The list has been revised several times — some towns have been added while others have lost the designation.

Each town gets a composite score from 0 to 10 calculated from seven weighted signals: Google rating (20%), TripAdvisor rating (20%), search volume (20%), Booking rating (15%), total review count (10%), available services from traveler checklists (10%), and average nightly price (5%). If a source is missing, its weight is redistributed across the remaining signals so every town is scored fairly on what is actually known about it.

Our data comes from three layers. Verified facts (names, coordinates, population, designation year) are sourced from SECTUR, INEGI, and Wikipedia. Scraped metrics (ratings, prices, review counts, search volume) are collected periodically from public web sources including Google, TripAdvisor, Airbnb, and Booking.com. Crowdsourced reports come from travelers who submit anonymous, rate-limited reports through our site.

Visit any pueblo's profile page and you'll find a report form at the bottom. You can vote on available services (ATMs, pharmacies, cell signal, etc.) and report current conditions (crowd level, cleanliness, safety, wifi availability, average meal prices). No account is needed — we rate-limit by IP and town to prevent spam, so you can submit one vote per item per day.

The State of Mexico and Puebla lead with the most designated towns, each with around 12–14 Pueblos Mágicos depending on the latest revisions. Michoacán, Jalisco, and Hidalgo also have large numbers. You can filter our grid by state to see the exact count and compare towns within each region.

No. San Miguel de Allende was designated a Pueblo Mágico from 2002 to 2008, but lost the status when it was named a UNESCO World Heritage Site. The Pueblos Mágicos program typically excludes World Heritage cities and state capitals, so San Miguel is no longer on the official list.

No. Guanajuato, the state capital, is not a Pueblo Mágico — the program excludes state capitals by design. However, several towns within the state of Guanajuato are designated Pueblos Mágicos, such as Dolores Hidalgo, Mineral de Pozos, Jalpa de Cánovas, Yuriria, Salvatierra, and Comonfort.